What is SEO Technical?

In the digital world, the utilization of SEO or keyword optimization for the development of a website and business is not something new. One form of SEO utilization is the use of technical SEO or technical management related to SEO. Check out the explanation below to learn more about various things related to technical SEO!

Understanding Technical SEO

Technical SEO is a form of optimization aimed at a site on various aspects. The strategy in technical SEO is not only working on keywords, but also on the technical aspects of a website. Although it does not directly manipulate keywords, the goal of technical SEO is more or less the same as the general use of SEO, which is to achieve top rankings on search engines.

What Are the Benefits of Technical SEO?

As a strategy to optimize a website, technical SEO can provide several advantages or benefits. The benefits obtained can be continuous and interconnected. Here are the benefits of technical SEO:

Getting Better or Even Top Rankings

According to its purpose, technical optimization steps taken on a website can help achieve better rankings on search engines. The optimization is aimed at making Google's robots index content easily, thus placing the website at the top ranking.

If a website occupies the top ranking for certain keywords or phrases, the audience will always refer to that website, leading to increased traffic.

Read also: Number of Services Offered by Tiktok Management Services

Improving Page Speed

Page speed is a factor that Google's robots use to rank content or websites. Therefore, SEO optimization and its technical aspects are crucial to be implemented.

Page speed refers to the loading speed of a website when clicked by the audience. A website that loads faster will receive a higher ranking, while a website with poor performance will receive a lower ranking and struggle to attract abundant traffic.

Getting Traffic from Various Sources

Typically, a website is recognized by the audience through the title and brief description from the search results of a keyword on Google. However, the utilization of technical SEO can provide more than that. A developed website can attract traffic from various sources, such as image searches, video searches, or call-to-action searches on search engines.

Helping Build Structured Data

The use of technical SEO can assist in building structured data. Structured data is a code containing information inserted on a website to help search engines recognize content. This information can help search engines index the site better and place it in the most relevant search results.

Helping Identify Technical Content Shortcomings

Properly monitored technical SEO usage can help identify technical shortcomings in content. Technical content shortcomings can include images that cannot be displayed, page loading failures (page not found), or broken links.

Identified technical shortcomings can be reported to Google for improvement, ensuring that the content and site always appear good and relevant.

Aspects in Technical SEO

As previously explained, the utilization of technical SEO is related to technical aspects on a website. So, what are the technical aspects that need to be considered? Here is a brief explanation:

Site Loading Time

Site loading time is another term for page speed. Page speed is a crucial component that needs to be considered in website management. A slow website can frustrate the audience and reduce their interest in viewing the content within it.

Therefore, it is important to ensure that the site and its content load quickly.

Web Crawling

Web crawling is the activity performed by Google's robots to analyze content through links. In this case, good internal linking is essential for robots to understand important aspects of the website.

In terms of crawling, a web developer can configure Google's robots not to crawl certain content and instruct them to display specific content in search results.

Web developers can also report various SEO-related errors with a crawl report. Some of the reported issues may include duplicate content, slow page speed, and missing H1/H2 heading tags.

Mobile-Friendly

Smartphones have become a necessity for many people, especially for information searches. Therefore, a mobile-friendly website is a requirement to achieve top rankings in search engines.

Several changes occur when a website becomes mobile-friendly, such as larger font sizes, embedding YouTube videos on the site, image compression, and the use of accelerated mobile pages (AMP).

Live Links

A quality website is one that has many live links. Websites with landing pages that cannot load or have errors can disappoint the audience and affect the traffic volume.

Although errors in links are common due to websites constantly working, improvements are necessary. It is important to note that Google's robots do not like these error links and can make it difficult for a website to achieve top search rankings. Therefore, it is crucial to redirect the URL of a page if it has been deleted or moved.

Site Security

Site security is another important technical aspect to consider as it can determine the ranking on search engines. Optimizing site security aims to ensure the privacy of each audience visiting the website. One way to secure a site is by implementing HTTPS using an SSL certificate.

HTTPS ensures that the data sent from the audience's browser to the site is not intercepted and taken by unauthorized third parties.

Examples of Tools That Support Technical SEO

When optimizing technical aspects, several tools are needed to make the process easier. What are those tools? Here is a brief overview of tools that can support technical SEO:

Screaming Frog

Screaming Frog is a tool that functions as a crawler to audit websites. It can detect various errors on a website, such as missing page titles and meta descriptions, oversized images, broken URLs, canonical errors, and response code errors.

Google Mobile-Friendly

This tool is useful for assessing how mobile-friendly a website is and helping it to have technical aspects for mobile display. Simply enter your website, and a notification will indicate whether the website is mobile-friendly.

WebPageTest

If you want to test website loading speed, WebPageTest can be a good choice. Some things that can be tested with WebPageTest include site loading time, competitor website speed for loading, elements in the document object model (DOM), start render time, and more.

Closing

That's a brief explanation of what you need to know about technical SEO. Now, you understand what technical SEO is and the benefits you can gain by implementing it on your website.

Furthermore, you now know the aspects and tools you can use to maximize technical SEO on your company's website. After learning various things about technical SEO, you can start implementing it.

However, if you still find it challenging and need assistance regarding SEO utilization, WEBARQ can be the solution. WEBARQ has been trusted for over 10 years as a digital agency that has completed hundreds of projects for more than 250 clients. So, what are you waiting for? Contact WEBARQ now!