Guidelines and Recommendations for Keyword Research Tools

Before inserting a keyword into your content, you need to conduct keyword research first. An appropriate keyword can lead your content to many visitors.

When conducting keyword research, you can utilize various free and paid keyword research tools. How to conduct keyword research and what are the tools? Check out the following reviews!

What is Keyword Research?

Keyword research is a research conducted as one of the SEO strategies. This research is an activity to find keywords that are frequently entered by people in search engines.

For example, if you are creating an article related to Kaesang Pengarep's profile. You will find in the search results about "Facts about Kaesang Pengarep," "Kaesang's Marriage," or other similar topics.

Therefore, these keywords play an important role. Make sure you don't enter the wrong keywords so that no one searches for them.

However, remember that keywords are not the only way to get your blog on the first page. This is because you also need to ensure that the topic of the article you write is on target. In other words, you also need to conduct audience research.

Understand What Your Target Audience is Looking For

Recognizing the target market will make your writing topics more focused and targeted. There is a simple technique to recognize the target audience. This technique is called the Buyer Persona technique, a technique that details the target audience completely and fundamentally.

For example, age, gender, hobbies and interests, estimated income, what they want to achieve, what they talk about when they gather, etc. In addition, you can join online forums that discuss a topic.

For example, if you join a forum that discusses blogs and websites. Here, your audience is already focused on those who like that focus. You need to observe, in the forum, what are the common problems or topics that are frequently discussed.

From here, you can write articles to address those issues. Not only meeting market needs, but you should also find out what they don't like.

Use Keyword Research Tools

When conducting keyword research, you can use keyword research tools. There are many tool options that you can use according to your needs. What are they? Here is the list:

Ubersuggest

Ubersuggest is very popular in the SEO world because it has many interesting features. One of its flagship features for keyword research is the Keyword Analyzer. This feature includes four main features:

Keyword Overview

Keyword Ideas

Content Ideas

Keyword List

Using Ubersuggest is quite simple, just type the keyword and set the location filter. Later, the Keyword Overview will appear with information such as:

Number of keyword searches in one month

Keyword competition level

Estimated search price competition

Average CPC

Keyword search history data statistics for one year

Comparison of keyword searches from mobile and desktop

Average age of keyword searchers

Number of keyword clicks from SEO results

Keywordtool.io

You can conduct keyword research for free using keywordtool.id. Although it is free, this tool displays comprehensive search data based on Google searches.

By using this tool, you can get many relevant long-tail keywords with the main keyword. Not only sourced from Google, Keywordtool.id also displays search results from Bing, Youtube, Play Store, Twitter, Ebay, and Instagram.

The content format displayed is not only text but also in the form of images, news, and videos.

When searching for keywords, this tool will directly present a research table containing a collection of relevant keywords. Each keyword is accompanied by:

Keyword search volume

Keyword search trend

Estimated Google ad costs

Competition level to rank first on Google

These pieces of information will greatly help you create content according to the planned keywords.

This keyword research tool allows users to view more than 750 long-tail keywords with brief additional information. However, if you want comprehensive information as mentioned above, you need to subscribe to the premium features. The cost is around 69 to 159 US dollars per month.

Google Keyword Planner

Like most keyword research tools from Google, Google Keyword Planner helps users obtain accurate and precise keywords according to Google data.

Its advantage is that this tool can help you find keywords for advertising needs as part of Google. This tool is considered quite effective in helping analyze the right keywords.

Google Keyword Planner has excellent features such as Get Search Volume and Forecast and Discover New Keywords.

By using the Discover New Keywords feature, you can search for 10 keywords with related topics. You can also find out the keyword search volume and competition to rank on the first page of Google.

Meanwhile, the Get Search Volume and Forecast feature allows you to obtain information about keyword performance and CPC.

Ahrefs

Ahrefs can be said to be a comprehensive SEO tool that offers many outstanding features. However, Ahrefs also has a free Key Generator feature that you can try. With Ahrefs, you can also find new keyword ideas and identify its long-tail keywords.

For the free version, you can only see some information, not available for all features. Ahrefs only provides 100 long-tail keywords for the free version. In the premium version, you will find many advantages, such as:

Matching terms function to display keyword ideas related to your keyword

Search suggestions contain reports on keyword suggestions in the target keyword

Related terms Match keywords related to your keyword

Keyword Surfer

Keyword Surfer is an existence that will help you see the search volume directly on Google. You can also see the CPC information of the targeted keyword. The features of Keyword Surfer include:

Main keyword search volume

Keywords with the same number and score

Estimated domain traffic to appear on the first page

Keywords relevant to the main keyword

Ideal number of words to rank first

CPC of the keyword you use

Number of keyword repetitions needed to enter the first page

Use Keyword Research Strategies Based on Search Volume Keywords

Search volume is the number of times a keyword is searched in a search engine over a period of time, for example, a month or a year. For example, the search volume for the keyword "usability testing" is 170,000, meaning that the keyword was searched that many times in the last month.

You can use keyword research tools to find out how many times your targeted keyword is typed into search engines by the audience. Keywords with the highest search volume are the most popular keywords. However, besides that, you also need to consider the competition of your keyword with competitors.

Start Content Planning

After knowing how to conduct keyword research and what tools to use, you can start planning for your blog content. The above reviews are enough to equip you to start the initial steps in creating content. You just need to research and create a content calendar based on the keywords you have obtained.

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