3 Reasons UI & UX Website Affect SEO Performance
Currently SEO (Search Engine Optimization) is one of the most popular digital marketing methods for large companies and startups. Because it offers high efficiency at an affordable cost compared to television advertising.
Before you implement it into your business, it's best to understand that there are factors that can affect SEO performance. These factors are UI and UX.
Both are some factors that will support the success of your business in using SEO methods.
What is UI & UX?
UI and UX used on a website also determine the success of SEO methods on a website. So what are UI and UX actually? So, UX (User Experience), is the user experience when interacting with a website.
Technically, UX is a series of features within a website that includes everything from site navigation, interface design, menu functionality within it, loaded article content, and interactive features.
Simply put, UX is how a website communicates and interacts with the audience and how quickly and easily they can find what they are looking for.
While UI (User Interface) or website interface is the appearance of a website consisting of buttons, text, images, fields, animations, and all things that can interact with the audience.
Why is UI & UX Important?
In addition to the articles you create, UI and UX also play an important role in supporting SEO performance on a website. Why are UI and UX so important in supporting SEO? Because UX and UI complement each other.
So their presence is very important to perfect the appearance of the website. The chances of your website converting and ranking high in SERP will increase if you use high-quality UX and UI.
Here are some benefits of UI and UX to improve the performance of SEO on your website:
Increasing Visitor Time Spent
Visitors or audiences will interact for a longer time when reading on a website that uses easily understandable and attractive UI and UX.
With the increase in visitor time spent, the chances of your website ranking top will increase.
Increasing Number of Visitors
UI and UX also play a major role in attracting visitors. You can generate higher conversion and sales rates by using the right UI and UX.
When audiences have a pleasant experience visiting your website, they are more likely to return to read articles on the website.
Increasing Visitor Credibility and Loyalty
As discussed in the previous point, visitors tend to revisit a website when they have a pleasant and convenient experience.
Indirectly, UI and UX can also increase customer loyalty to your business. Not only that, the use of the right UI and UX can also help increase the credibility of your business brand in the eyes of customers.
A survey found that companies using the best quality UX tend to experience a 75 percent increase in sales. And experience an 88 percent increase in customer retention and engagement.
How Do UI & UX Affect SEO?
When using SEO methods for marketing needs, you are not only required to create SEO-friendly articles. But also have to perfect it with the right UI and UX design.
Let's look at the SXO elements that allow you to get a higher ranking on Google while providing a positive user experience.
Some people argue that SEO, UX, and UI are a perfect combination when combined on your website.
This triggers the emergence of SXO, which is a combination of UI, UX, and SEO. The application of SXO in business is highly recommended and no longer unusual. Because many optimization methods are applied simultaneously to influence rankings and user interactions.
To avoid curiosity, it's best to follow the following discussion on how UI and UX affect SEO.
Site Architecture and Navigation
The architecture here refers to how pages are placed on your website and how these components are related. Speaking in the context of SEO, a good website architecture is one that is easy to scan and find by Google.
However, speaking in the context of IU and UX, a good architecture is one that can help users find what they are looking for easily and quickly. A good website architecture can also be determined by the depth of clicks or the click distance used.
It means the number of clicks visitors need to open a specific page from the homepage of a website. In general, visitors prefer to open subpages with as few clicks as possible.
The ideal number of clicks for each page should be less than four clicks from the main page. There are also some other rules you can do to optimize architecture and navigation, including:
Using a transparent website structure design and grouping pages into several categories, for example by using the SILO structure.
Creating a website menu that directly explains the topics and subtopics of the website itself. This method will be more optimal if you master UX writing.
Optimizing link structure well for link distribution on your website.
Layout and Design
The design and layout on your website will affect visitor behavior and activities. So these two things are directly related to SEO optimization.
By using the right layout and design, you can help visitors find and digest information, and encourage them to take action.
In the search bot section, proper arrangement will allow visitors to obtain relevant information. You also need to organize content with attractive titles and apply the following tips for optimal results:
Although you can use H1 (Heading 1) as much as you want on one page. However, it's best not to do that, just use H1 once.
It's best to follow the title sequence correctly, for example, don't use H2 below H3 and so on.
You also need to use the right graphic elements and perfect them with alt tags for optimal results. But remember, whatever elements you use, make sure they are in line with the website concept and business brand image.
Not only that, you also need to optimize the loading speed of the website, make sure it's not more than four seconds. For marketplace websites, the page loading process should not take more than two seconds. If it exceeds that, the conversion rate is likely to decrease.
CWV performance should also be a top priority as it can affect the SEO ranking of your website. CWV (Core Web Vitals) includes the loading time of the first page, the ease of visitor interaction, and the visual stability of the site. You can measure website loading performance using the following tools:
web.dev
Google Search Console Page Experience and Core Web Vitals reports
Website Audit
Mobile-first and Responsive Analysis
Most website visitors are mobile device users, so your website must load quickly on mobile devices. Article content must be easy to read on a mobile screen and all website elements must be properly arranged.
You can use the Mobile-Friendly Test tool to check if your website performance meets Google's criteria for mobile device users.
That was an explanation of how UI and UX affect the performance of SEO on a website. If you are interested in making UI and UX changes to improve SEO performance, you can entrust it to WEBARQ.
WEBARQ provides various services to optimize UX on your website. Some services you will get include UX Research, UX Design, UX Survey, and Usability Testing.
Enhance the UI and UX of your business website with WEBARQ, Contact us.
