What is Long Tail Keyword and Its Benefits for SEO

In SEO strategy, long tail keywords are a powerful tactic to make websites easier to index by Google. Some people sometimes include more specific keywords to get the desired answers. 

That is one of the reasons why these Long keywords become a powerful on-page SEO tactic that can improve website ranking in SERP. Want to know more about long tail keywords? Check out the following review!

What is Long Tail Keyword?

Long tail keywords are specific keywords consisting of more than two words. These long tails tend to be longer than basic keywords. In addition, long tail keywords have low competition because their search volume is also low. By using long tail keywords, it helps your content to achieve top rankings on Google SERP.

Long tail keywords are usually used for searches like tutorials, buying and selling, store searches, and many more. Most people may think that long tail keywords are always long, but that's not always the case. Long tail keywords can be just two words, but with low search volume. 

Why are Long Tail Keywords More Valuable?

Long tail keywords are more valuable because they have low competition in search engines. This can make your writing easier to rank in Google search results.

Furthermore, long tail keywords are more specific than short tail keywords, making it easier for your articles to be found in search engines. As a result, organic visitors will be much easier to obtain.

Benefits of Using Long Tail Keywords

Long tail keywords have the benefit of helping to increase traffic to your website. Additionally, the keywords used will provide more specific answers. Here are some other reasons you should know:

Long Tail Keywords Have Little Competition

Long tail keywords have low competition because they are more specific. For example, when entering the keyword "galaxy s20", the search results show 220 million results in 0.55 seconds. 

Imagine, your content has to compete with millions of other content. It will be quite difficult to reach the first page. However, if you use a long tail keyword, for example, "Samsung galaxy s20 ultra vs iphone 11 pro max", the search volume is 99 million with a result of 0.87 seconds. 

By using longer keywords, your content will be easier to appear on the first page. Once you reach the top, traffic will start coming on its own.

Easier to Optimize

If you create content with many long tail keywords, website optimization becomes easier. Organic visitors will also come more. This is because you are not only targeting one keyword, but many at once.

Therefore, your website can be indexed for every search of every long tail keyword you enter. Not just appearing when the main keyword is searched. 

Encompassing Many Keywords

The more keywords in an article, the easier it is to index. This is because there are many searches done from many keywords. Thus, site traffic will increase.

For example, if you plan a topic with 30 Long keywords. The average traffic for each keyword is only 50 searches in one month. If only one seems a little.

However, if you combine all those keywords on your site. Then, the potential organic traffic could reach 1500 visitors. This is because your website will always be indexed when those 30 keywords are searched on Google.

How to Find Long Tail Keywords

After knowing the valuable reasons for long tails and the benefits that can be obtained. Next, we will discuss how to find the right long tail keywords. Here are the steps:

Utilize Google's "Related Searches" Feature

The easiest way to find long tail keywords is by utilizing the "Related Searches" at the bottom of the search results page on Google. These related searches appear based on Google user search activities related to the keyword you are searching for.

Simply type the keyword in the search bar, then scroll to the bottom of the page, and you're done. You have obtained the necessary long tail keywords.

Search in Online Community Discussion Forums

Online discussion forums like Quora, Kaskus, or Facebook groups can be suitable places to find long tail keywords. This is because these discussion forums are places for millions of people from around the world. Some of them usually ask questions and others provide answers.

Usually, people who ask in forums have already searched on Google. But they didn't get the expected answer and turned to the discussion forum for answers.

This is where you can take advantage. You can write posts that answer questions in the discussion forum and then send your post link there.

Also read the article: Difference Between Dofollow and Nofollow Backlinks

Use Answer The Public

Although there is no Indonesian version available, Answer The Public can be a choice to find long tail keywords. This tool provides keywords in the form of specific questions. These questions even cover the 5W+1H questions. 

To use it, enter the main keyword with high volume in English. Then click search. For example, if you enter the keyword "cat food", the results displayed are keywords surrounded by questions using the 5W+1H question words. 

Although available in English, the keywords that appear have the potential to be searched by Indonesian users. You will get many writing ideas from the search results of long tail keywords in this tool.

Use Soovle

Next, you can find long tail keywords using Soovle. This tool works by collecting keywords from Google, Amazon, Answers.com, Bing, Wikipedia, and Youtube. With Soovle, you can find keywords that are difficult to find using other tools.

To use it, visit the Soovle website and enter the keyword in the search bar. For example, if you are looking for keywords about cats, Soovle will display search results from various sources separately.

Utilize Google Autocomplete Feature

Google has many features that can help you create SEO content. One of them is the Google Autocomplete feature. This feature will provide you with long tail keywords based on Google user searches.

To use this feature, simply type the desired keyword. Usually, below the Google search bar, it will try to guess what keyword you are looking for.

For example, if you type "kitten" in the search bar, below it will show "Persian kitten", "cute kitten", "angora kitten." You can get long tail keywords by following this autocomplete.

Use the "People Also Ask" Feature

Google also has another feature to help you find long tail keywords, namely the "People Also Ask" feature. When you search on Google, this feature is located right below the first one-page article.

If you click one of the question boxes, Google will show you a view with more questions. If you still haven't found the right keyword, just keep clicking until you find a suitable keyword. 

Let's Use Long Tail Keywords!

Long tail keywords have many uses for increasing website traffic. Are you interested in using long tail keywords for your website? If so, you can start following the guide discussed above.

However, if you don't have enough time to do research and so on, you don't need to worry. WEBARQ as a digital marketing agency will help increase your website traffic. Let's trust WEBARQ now, click here