How to Join Google Partner Program?

Google partner is a designation given by Google to Google Ads or Google Adwords practitioners, whether a company or an individual, who have met Google's standards.

The benefits for companies with the Google Partner designation include receiving training and certification in advertising provided by Google. However, being a Google Partner has no relation to Gmail, Google Analytics, Google Adsense, and others.

Requirements to Become a Google Partner

To become a Google partner, there are several requirements that must be met. The most important thing is to have a Google Manager account, and then you can register as a partner. Other requirements include:

1. Have taken the certification exams provided by Google. The exam is usually held twice a year. The topics covered in the exam include Google Ads Fundamental, Google Ads Mobile, Google Ads Video, and others.

2. Allocate a budget for advertising expenses. Google Partners primarily focus on managing accounts, so there will be costs involved. Google sets the minimum spending requirement at $10,000 for a 90-day period. This is to ensure that Google Partners maintain good relationships with Google Ads experts.

3. The performance of the account will also be evaluated by Google to determine if a company or individual qualifies as a partner. Factors such as customer growth over the year will be considered.

Why Join Google Partner?

Google Partner aims to help third parties in the advertising industry to advance and excel. The provided materials enhance partners' knowledge in the advertising field. Partners also receive a special license issued by Google, as the standards for passing the exam are high. However, success is not solely determined by Google; the growth and success of a business depend on the business owner.

After obtaining the license, you are recognized as a professional in the advertising field. Before seeking competent partners, consider the following tips to ensure successful collaborations:

• Set clear goals. To make your business more profitable, you must determine the goals of joining Google Partner.
• Share the same vision and mission with potential business partners. Even if progress is promised, if it does not align with your company's guidelines or vision, what's the point? It's better to ask questions first and assess the best opportunities.
• Transparency in cooperation reporting. Business partners may have different policies, but in advertising management, some companies or partners may lack transparency. This can hinder future collaborations due to a lack of trust.

WEBARQ is one of the premier partners google partner with over 10 years of experience helping clients with digital branding awareness.