Digital Marketing

5 Guidelines for Using Google Analytics for Beginners

Jun 01, 20229 mins read

panduan google analytics

Looking for an easy guide on using Google Analytics for beginners? You are in the right article. Google Analytics is an important tool for websites. By installing this tool, it is very easy for you to monitor your website traffic. Not only can you know the traffic, but Google Analytics also provides various data related to your site's performance. With this tool, you can know the traffic sources, visitor demographics, popular content, and more.

All of this data can be used for content and website evaluation. For example, you can decide which content needs to be rewritten or optimized. You can know which plugins need to be added, what technical aspects need improvement, and which content or products attract visitors. To maximize the function of Google Analytics, please follow the beginner's guide to using Google Analytics below!

Understand Important Terms in Google Analytics

The first beginner's guide to using Google Analytics is to understand the important terms in Google Analytics first. Why is that? Because Google Analytics has many menus and sections. Without knowing these terms, you will be confused and unable to use this service to its fullest. Here are some important terms you need to know!

•   Accounts. It is the access point to the analytics service. You need one account to use and monitor metrics from Google Analytics.
•   Views. It is specific data you want in a property. For example, you can create separate views for all website traffic, AdWords traffic, subdomain traffic, and more.
•   Session. A session is the interaction between a user and a website page within a certain time frame. Generally, Google Analytics can count interactions until the user is inactive.
•   Bounce Rate. Bounce rate is the percentage or number of visitors who exit the website after visiting only one page.
•   Organization. When you have many products or metrics to measure, organization can group them all in one folder. Through organization, you can use several Google services at once such as data access and product integration.

Audience Demographics

This part of Google Analytics can provide comprehensive insights. You can know who is visiting your website, where visitors come from, topics they are interested in, and more.

To see your audience simply, you can go to audience and then select overview. In this section, you can see the number of page views, new users, session count, pages per session, bounce rate, demographic based on language, country and city, operating system used, mobile operating system information used by the audience. Beyond that data, you can find specific audience information by clicking audience, then selecting demographic.

Visitor Behavior

The next beginner's guide to using Google Analytics is to pay attention to visitor behavior. You can check it through the audience section and then select behavior. Through this section, you can know how the audience responds to each page of your website. This data is very important because you can know several pieces of information at once such as new visitors vs. returning visitors, conversion possibilities, session quality, frequency and recency, and engagement.

Realtime

This menu can be used to check real-time web metrics. When opening a website, application, or device, the recorded data can be accessed immediately. To check it is very easy, you can choose the real-time menu and then select overview.
Through this page, you can know the number of users who open the website in real-time, the distribution of users according to the device used to access the website, page views per minute, page views per second. You can also know the top referral, top social traffic, top keywords, top active pages, top locations, top active pages, and top locations.

All data is available in a simple form. To display a complete view, you can access locations, traffic sources, content, events, and conversions under real-time.

Traffic Sources

There are many ways to get to your website. The most common is by typing the URL, but there are also through search engines, other websites with backlinks, or ads. The paths taken by visitors can be known from Google Analytics. You can evaluate these traffic sources. To know the traffic sources, you can click Acquisition, select All Traffic, then select Channels.

That's the important beginner's guide to using Google Analytics that you need to know, if you want your digital marketing to be more effective and optimal, you can use WEBARQ digital marketing services, a multi-channel digital marketing company that you can use for better and integrated marketing.