Giveaway strategy to attract customers

No one can resist a gift, that's why giveaways are always used as a way to attract more customers. Providing products or services for free can make consumers come back. But this time to buy the products or services themselves.

Giveaways are also commonly used when businesses want to introduce new products or services. By providing product samples. It can also be done to increase followers and engagement on social media.

What is a Giveaway?

Giveaway is a promotional tool by giving prizes to customers. The form of prizes given is generally products from related businesses. It can also be vouchers, coupons, or cash. This method can increase brand awareness or drive sales.

Giveaways are divided into at least 2 categories. Namely contests or quizzes, where businesses will give prizes to people who have answered questions correctly. Or won the content. Then the second category is a draw. The person who receives the prize is randomly selected through a draw.

Goals of Creating Quiz and Challenge Content

Every business has its own goals when holding quizzes or challenges. Here are some goals of quiz content:

Increasing Brand Awareness

Consumers who previously did not know about your business will now know. It is even possible that new consumers will be interested in your products or services. Even though initially they only tried to participate in the quiz to get prizes.

Increasing Followers

Quizzes or challenges always succeed in increasing followers or subscribers. Because when holding a quiz, you will definitely provide simple requirements. Such as asking them to follow social media accounts, inviting close friends to participate by tagging their accounts, and then sharing it to their story. These requirements make the number of followers increase quickly.

Generating Leads

Quizzes can also be a secret weapon for generating leads. Especially if you put requirements and announcements on your business website. Or ask the audience to include their email as one of the conditions. In the future, the leads you get can be used for marketing targets.

Low Budget Marketing

Actually, quiz content relies on Word of Mouth Marketing and Viral Marketing techniques. Both show active marketing success. To create quiz and challenge content, companies do not need to pay extra costs. So the budget for this strategy is lower than other methods. And the results obtained can be greater than other strategies.

Increasing Engagement

Prize quizzes are proven to be effective in increasing engagement, especially on social media accounts. Users will fill the comment column, press the like button, and share it with their friends to participate in the quiz. The relationship between your business and followers on social media will appear closer. This will also have a positive impact on branding.

Tips for Holding Quizzes or Challenges

When you plan to hold a quiz or challenge, pay attention to the following tips:

Determine Goals

First, determine the goals of the prize quiz you will hold. Whether to get engagement, brand awareness, or to increase sales. However, followers and engagement are often the main goals of account owners to create quizzes or challenges.

After determining the goal, you will know what kind of quiz to prepare. Quiz questions can be about the brand. If creating a challenge, you can involve products to be part of the challenge.

Prepare Attractive Prizes

Prepare prizes as attractive as possible. Because people are more interested in participating in prize quizzes if the rewards prepared are very attractive. People who participate in contests will definitely continue to increase.

You can provide new products, special edition collections, bundle packages, vouchers, or cash. Consider together with the marketing team, what products or services are currently needed by customers.

Create Simple Requirements

When creating a quiz or challenge, you will definitely set requirements for participants to follow the contest. Quiz requirements can be arranged and adjusted. Generally, requirements consist of following social media accounts, answering in the comment column, sharing posts, tagging friends, signing up for the mailing list. Including requirements to press like and upload photos or videos.

The simpler you make the quiz with simple requirements, the more people will participate in the competition. So you don't need to include too many conditions, just 2-3 points are enough.

Choose a Platform

Choose which social media platform your prize quiz will be held on, Facebook, Tik Tok, Instagram, or Twitter. Choose a social media that you want to develop to increase followers and engagement with the audience. Or you can also choose an account that has developed enough, with an interactive audience.

Again, the choice depends on the goals you want to achieve from the prize quiz strategy. There are times when you want to maintain interaction with the audience to keep it lively. But there are also platforms that have not yet grown, so they need to be boosted by creating challenges.

Collaborate with Influencers

So that the challenge or quiz you hold on social media can be successful, you can collaborate with influencers. Ask influencers to promote the challenge, invite their followers who are also part of your business's target audience to participate in the challenge.

The chosen influencer needs to be adjusted to your initial goals. If you want to increase brand awareness, then influencers with many followers can be more effective. But if the ultimate goal is to generate sales, then micro-influencers will be more suitable. Although their followers are fewer, the conversion rate will be higher.

Publicize the Event and Promote

Just like other social media content, challenge or quiz content also needs to be promoted. Spread widely so that more people participate. Besides getting awareness from the audience. You will also get data that can be used for further marketing strategies.

In addition to being uploaded and continuously promoted through social media accounts, giveaway content can also be sent to the audience via email. You can also write the procedure on the blog, to increase website traffic. Or use blogger services to write about your event on their blog.

Place information about the quiz in a website pop-up. Challenge content can also be promoted through influencer posts. And the last way, you can ask the audience to invite other friends to participate.

Announce the Winners of the Quiz or Challenge

After the challenge is over and past the final deadline date, inform the audience that the challenge is closed and you will soon announce the winners. You can announce it by directly contacting the winners. But if announced openly, it will increase the audience's trust in your business.

Promote Your Business through Digital Marketing with WEBARQ

The opportunity to increase brand awareness with giveaways is huge. You need to plan carefully so that the challenge content you create can be successful. So that even more audience will participate and actively interact with your business's social media.
Planning and marketing strategies can be entrusted to WEBARQ, which offers one-stop digital marketing services. Our team will ensure that the digital marketing of your business runs optimally and provides maximum results. Promote your business with digital marketing with WEBARQ!