E-commerce SEO: 7 Ways to Attract Customers

Lately, the world of e-commerce has been developing rapidly. In the past, e-commerce may have been dominated by big names like eBay and Amazon. But now, almost every business has its own e-commerce website. 

Not only that, there are also more and more website creation services for new businesses. With the increasing number of e-commerce websites emerging, e-commerce SEO is also experiencing changes. 

What is E-commerce SEO

So, what is e-commerce SEO? SEO for e-commerce is one of the steps to optimize an online store. The concept of e-commerce SEO is almost similar to search engine optimization on websites. 

E-commerce SEO is done to make it easier for websites to appear on Google search engines. By using keywords, the page you want will appear at the top, allowing you to get a lot of website traffic. 

If the traffic obtained is sufficient, there will be an increase in leads, and if utilized properly, sales can be increased. 

E-commerce SEO Tips

So, how do you implement e-commerce SEO? Here are the steps that can be taken to implement e-commerce SEO, including:

Conduct Competitor Analysis

To do e-commerce SEO, the first step is to conduct competitor analysis. This step can be done using various websites, such as Ahrefs. 

By using these websites, you can find out what keywords are used by specific e-commerce websites. You can enter the top 10 e-commerce websites that appear in the search results. 

By analyzing these websites, you can determine which keywords have been optimized by the websites. 

From here, you can also determine what strategies need to be implemented to compete with them. 

Maximize Keyword Research

If you have found a list of keywords that have been optimized by major e-commerce websites, the next step is to analyze them. You need to analyze which keywords can be included. 

Each keyword has different levels of competition, such as low and high competition levels. Moreover, the search volume for each keyword also varies over time. 

Therefore, make sure to choose keywords with high search volume and moderate competition levels. This criterion may be challenging, but it can have a significant impact on the e-commerce SEO being implemented. 

Pay Attention to Site Structure

Site structure refers to how the pages of your website are organized or arranged. This is also a crucial SEO strategy that needs to be considered. Unlike a blog website, this strategy is essential in e-commerce SEO, why is that?

E-commerce websites have more pages compared to blogs. With a large number of pages, you need to ensure that customers can easily navigate through the website and search engines can find the pages they are looking for on your website. 

When organizing your website, there are several things to consider. One of them is navigation. Pay attention to how popular products and highly rated products are continuously visible to website visitors. 

Optimize On-Page SEO

Product Page Optimization 

In on-page SEO, the product page is crucial. You need to optimize the description tag to maximize Click Through Rate (CTR) and affect the ranking of your e-commerce website. 

In the description tag, you can use similar words to the title. However, the description tag requires more words, for example, "free shipping to all regions of Indonesia". 

In addition to the description tag, pay attention to the title tag. The title tag is the headline of the page that reflects the main topic of the website page. 

You can use words like discount or cheap. Also, make sure to include the target keyword in the title tag. For example, if you sell Muslim clothing, you can choose the title tag "sell modern Muslim clothing". 

Category Page Optimization

Optimizing category product pages is not easy in e-commerce SEO. Unlike blog posts that focus on whether the content is of high quality or not, for e-commerce SEO, you need to consider conversion issues. 

Usually, Google ranks content that provides detailed explanations at the top. This also applies to e-commerce websites because Google wants to know the content and informative and complete pages. 

In fact, there is no specific standard for a good product description length. However, 1000 words are usually sufficient because Google prefers longer content. Also, you should include the target keyword several times. 

However, remember to avoid excessive use of target keywords or keyword stuffing. Include the target keyword appropriately and ensure that adding keywords is done naturally. 

Maximize Website Performance

Another aspect to consider is website performance. Website performance involves monitoring the performance of the website. You need to ensure that the site loads quickly. 

As an e-commerce website owner, you want the site to load as quickly as possible so that people can easily browse through the products or services you offer. 

Moreover, you need to ensure the reputation and credibility of the site. When a site has low page speed, users not only want to leave quickly but also question the credibility of the site.

Especially since all important data related to product purchases will be stored on the site. Therefore, make sure to address site security issues. 

Prioritize Mobile & User Experience

Why is mobile experience important in e-commerce SEO? Nowadays, mobile devices are essential in our daily activities, from browsing the internet to listening to music. 

In addition to its functional flexibility, the use of mobile devices is a factor in why mobile experience is also a tip for e-commerce SEO. Compared to using laptops, buyers now prefer using smartphones. 

Therefore, make sure that your e-commerce website is easily accessible on mobile devices. Don't neglect to make your website mobile-friendly, even if you have implemented various tips above.

Furthermore, some SEO practitioners state that a website display that fits mobile screens will receive more positive ranking benefits. Especially when compared to a web display optimized only for desktop screens. 

In addition to mobile experience, you also need to pay attention to user experience. User experience involves creating a beautiful page layout. To implement e-commerce SEO, you need to help visitors find the products they are looking for. 

One way to do this is by providing a beautiful page layout that meets their needs. 

Implementing e-commerce SEO is not easy. If you want to implement e-commerce SEO correctly and easily, WEBARQ can be a good choice. WEBARQ can help you build an e-commerce website and implement digital marketing plans effectively. Contact us.