Digital Marketing

Color Selection Method

Jul 02, 20129 mins read

In the world of web design, you can never escape from colors. Color is a key determinant, whether the web design you have created has beauty or its own characteristics. Choosing the wrong color (often happens to novice designers) can kill a finished web design even though the website is filled with various great tools. To facilitate color selection, you can use the color wheel discovered by Sir Isaac Newton. In the color wheel, there are primary colors consisting of blue, yellow, and red. The colors produced from the combination of these primary colors are called secondary or tertiary colors for the next combinations.

Read: Web Development Tools

color selection for web design

Once you have determined the main colors in the web design to be created, next you need to find complementary colors that you can obtain using Complements, Triads, Tetrads, Analogous, and Monochromatic techniques. Monochromatic colors have their own advantages compared to others because you will avoid mistakes in color composition selection and your web design will look more elegant and neat.

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Read: Color Attributes in Web Design