Tiktok User Statistics Information 2023

At the beginning of its appearance in September 2016, TikTok became a fresh social media platform that offers a variety of interesting video content that can be watched or created by users themselves.

Unlike video platforms like YouTube, TikTok offers fast-paced videos designed to capture users' attention. TikTok also has a different focus compared to Instagram, which at that time offered a series of images on its platform.

TikTok has a more dynamic way of sharing life, providing information, and showcasing the skills of its users. 

TikTok User Statistics

Undeniably, with the unique format it offers, TikTok quickly captures the interest of the public. The virality of TikTok has made this app attractive as an option, especially for business development.

To add to your insight, here are some important statistics about TikTok that you should know:

1. Downloaded More than 3.5 Billion Times

One interesting thing about TikTok is that it has been downloaded over 3.5 billion times since its introduction outside of China in 2016. This number is significantly larger compared to 2017.

In 2017, TikTok was downloaded only 130 million times. However, by 2022, TikTok has become the most downloaded app, accumulating up to 656 million downloads that year. 

TikTok downloads have even surpassed Facebook. To date, TikTok remains a non-Meta social media app with over 3 billion downloads. 

2. Ranks as the 6th Most Popular Social Media App Worldwide

While TikTok's download numbers are fantastic, it doesn't make TikTok the most popular platform. Currently, TikTok ranks 6th as the most popular social media platform in the world.

TikTok's current ranking is below Facebook, Instagram, WhatsApp, Douyin, and WeChat. However, this ranking may not last long and could change soon. 

Moreover, Instagram is currently trying to compete with TikTok, and the audience owned by Facebook is gradually decreasing. By 2026, TikTok is predicted to surpass Facebook. 

3. Ad Reach Reaches 11.2% of the World's Population

Gradually, TikTok is expanding its reach. In 2022, TikTok ads reached 11.2% of the world's population. 

This figure represents 17.9% of all internet users. The furthest reach of TikTok ads is in the United Arab Emirates, Saudi Arabia, and Thailand. South Korea has the least reach. 

4. Monthly Active Users Reach 1 Billion

Another interesting TikTok statistic is the number of TikTok users. Since 2017, there have been one billion active users every month. Currently, social media users reach 4.62 billion, meaning a quarter of them use the TikTok app. 

5. TikTok User Statistics in Indonesia

Recently, there have been bans on TikTok usage in several countries. The largest country to ban its citizens from using TikTok is India. India banned TikTok usage due to national security reasons. 

Since the Taliban took over, the app has also been banned in Afghanistan to prevent the youth from going astray. In Russia, TikTok is allowed for use, but only to access Russian content. 

Until now, TikTok has spread to 155 countries and uses 75 different languages. What about the number of users in Indonesia? Indonesia ranks second as the country with the most TikTok users in the world. The number of TikTok users in Indonesia is 109.9 million. 

TikTok is an app owned by China, but interestingly, this app is not available in China. Chinese residents use Douyin, an app similar to TikTok and owned by the same company, but Douyin can only be accessed in China. 

Read also: Understanding SEO and SEM for Beginner Digital Marketing

6. Best Performing Videos are Less than 34 Seconds

Another interesting fact is that a quarter of all TikTok videos with the best performance are less than 34 seconds long. 

Although users can now upload videos of approximately 10 minutes, short-duration videos remain the most popular. Short-duration videos have a viewing rate of 1.86%, much higher than other longer videos.

7. TikTok Audience Dominated by Women

TikTok is the only social media platform dominated by women. TikTok's audience consists of 57% women and 43% men. This is quite an interesting anomaly in the world of social media. 

Generally, top platforms have a majority of male users. For example, female users on Facebook account for 43.2%, while on Twitter it's 43.6%, and on YouTube it's 46%. 

8. Average TikTok Usage in the UK is 27.3 Hours

In Russia, TikTok users spend approximately 26.3 hours accessing the app each month. Meanwhile, TikTok users in America spend around 25.6 hours per month.

In the UK, users spend an average of 27.3 hours per month. TikTok usage even surged by 48% in 2022. 

However, globally, TikTok users on average spend up to 850 minutes or 14.1 hours each month on the TikTok app. 

TikTok Trends in 2023

After discussing the social media user statistics, it would be incomplete not to mention the TikTok trends. Here are some TikTok trends happening in 2023:

1. Entertainment

One of the trending contents on TikTok is entertainment content. It's no wonder there are many TikTok challenges done by creators. The challenges are unique and aim to entertain users.

Moreover, TikTok challenges are a quick alternative to make their content go viral. Imagine, one challenge can be viewed by more than 100 users. 

2. Comedy

Comedy content is another way to attract audiences' attention. You can use funny TikTok trends and modify the content according to your target audience. 

3. A Day in My Life

Do you like a day in my life content? On various social media platforms, this type of content has a large following. Why is this content so popular? 

It's simple, people with mundane routines find entertainment in seeing the busy lives of others.

4. What I Eat in A Day

This type of content is similar to the previous one. It showcases what the creator eats in a day. Usually, this content serves as a reference for meal planning or diet inspiration. 

Achieve TikTok Statistics Peak with WEBARQ

Indeed, TikTok is an attractive choice for promoting your business. However, creating the right content is not easy. If you are new to this, WEBARQ can be your solution. 

WEBARQ is a digital marketing agency with over 10 years of experience. WEBARQ will create attractive designs and maximize results for your business, especially if you are venturing into social media platforms like TikTok. So, what are you waiting for? Consult your business needs and targets with WEBARQ!