CASE STUDIES
First Media
Enhancing Client Consideration for First Media through Integrated Digital Campaigns
The Placement Google GDN, Google SEM, Meta Ads Website Conversion, and Other PlatformsPaid SocialPaid Search
The Needs
Increasing Client Consideration for First Media's Products and Services
The main objective was to boost potential client consideration for First Media's products and services through targeted digital marketing efforts
50%
Reduced the cost per lead by nearly 50% from the initial target100K
Achieved approximately 100,000 impressions from the total campaign placement in the 2023 period70K
Generated around 70,000 clicks from the total campaign placement in the 2023 period100%
All campaign metrics exceeded initial targets by over 100%The Solution
Boosting Client Consideration through Comprehensive Search Engine and Social Media Campaigns
Implementing A/B Testing and CRM Integration for Optimal Campaign Performance and Lead Management for First Media
End-to-End Management of Search Engine, Google Discovery & Social Media Marketing
Executed comprehensive management of search engine marketing, Google Discovery ads, and social media marketing to enhance client consideration
Precision A/B Testing for Optimal Targeting
Conducted A/B testing to refine targeting parameters and creative assets, ensuring smooth campaign execution and maximum output.
Tracking Campaign Leads and CRM Integration
Integrated campaign lead tracking with First Media's CRM system to ensure seamless lead management and follow-up.
The Placement
Utilized Google GDN, Google SEM, Meta Ads Website Conversion, and other platforms to maximize reach and engagement
The Result
Exceeding Client Consideration Goals with Integrated Digital Marketing Strategies
Surpassing Initial Expectations with High Impressions, Clicks, and Reduced Costs for First Media's Digital Campaigns in 2023
