CASE STUDIES
PFI Mega Life
Increasing Insurance Brand Awareness and Educating the Market through Strategic Digital Campaigns
The Placement Google Ads Display, Google Ads SEM, Meta Ads Placement, and Other PlatformsPaid SocialPaid Search
The Needs
Raising Brand Awareness and Educating the Market for a New Insurance Player.
As a new player in the insurance industry, PFI Mega Life needed to boost brand awareness and educate internet users in Indonesia on the importance of insurance.
2X
Achieved twice as many leads/conversions with the proposed setup1.7X
Reduced lead conversion cost to 1.7 times less than the proposed rate800K
Achieved around 800,000 impressions from the total campaign placement100%
All campaign metrics exceeded initial targets by over 100%The Solution
Enhancing Brand Awareness and Market Education through Targeted Digital Campaigns
Implementing Comprehensive Lead Generation Strategies on Social Media for Optimal Results
End-to-End Management of Facebook & Instagram Lead Gen Campaigns
Managed the entire process of lead generation campaigns on Facebook and Instagram to create a conversion-based marketing funnel.
Mobile Optimized Video Content
Created mobile-optimized video content to enhance engagement and drive better results.
Precision A/B Testing for Optimal Targeting
Conducted A/B testing to refine targeting parameters and creative assets, ensuring smooth campaign execution and maximum output.
Segmented Campaigns Based on Lead Behavior
Split the campaign into four different personas based on lead behavior analysis to deliver more personalized and effective communication.
The Placement
Utilized Google Ads Display, Google Ads SEM, Meta Ads Placement, and other platforms to maximize reach and engagement.
Google Ads Display
Google Ads SEM
Meta Ads Placement
Other Placement
The Result
Exceeding Brand Awareness and Conversion Goals with Strategic Digital Campaigns
Surpassing Initial Expectations with High Impressions, Reduced Costs, and Increased Conversions for PFI Mega Life's Insurance Campaign
