CASE STUDIES
Bussan Auto Finance
Driving Lead Generation for Yamaha Motorcycle Financing through Comprehensive Digital Campaigns
The Placement Meta Ads Placement and Other PlatformsPaid SocialPaid Search
The Needs
Generating Leads for Bussan Auto Finance's Yamaha Motorcycle Financing Services
Bussan Auto Finance, a provider of diverse financial services across Indonesia, aimed to generate leads by optimizing their presence in mobile apps, website, and social media, with a specific focus on Yamaha motorcycle products
Rp.2500
Achieved a cost per install (CPI) of Rp.2500, below the average market CPI4000
Reached an average of 4000 leads per month with the proposed setup100%
All campaign metrics exceeded initial targets by over 100%The Solution
Maximizing Lead Generation through App and Social Media Campaigns
Implementing Full-Funnel Marketing Strategies to Drive Awareness, Consideration, and Conversions for Bussan Auto Finance
Maximizing App Installs through UAC and Social Media
Launched app campaigns on Universal App Campaigns (UAC), Facebook, and Instagram to maximize app installs
Testing Vertical Image Content on Social Media
Utilized vertical image content in social media campaigns to enhance ad recall and generate leads effectively.
End-to-End Management of Full-Funnel Marketing Campaigns
Managed comprehensive marketing campaigns covering the full funnel from awareness to consideration and finally to leads and conversions.
The Placement
Utilized Meta Ads Placement and other platforms to maximize reach and engagement
Meta Ads Placement
Platform Lainnya
The Result
Achieving Exceptional Lead Generation with Cost-Effective Digital Strategies
Surpassing Initial Goals with High Leads, Reduced Costs, and Optimized Campaign Performance for Bussan Auto Finance
