10 Recommended Keyword Research Tools You Must Use

Keyword research tools are highly needed, especially when you are planning a digital business campaign, whether it's SEO or paid ad marketing.

In this article, we will provide recommendations for keyword research tools that you can use to conduct keyword research. The capabilities and features offered by some tools vary, and they can be used for free or paid. Check out the summary of keyword research tools below.

What is Keyword Research?

For those familiar with Search Engine Optimization (SEO), the term keyword research is not new.

Business and the digital realm are closely intertwined. Technological advancements have undoubtedly made it easier for business practitioners to engage in digital marketing.

One routine activity in digital marketing is keyword research. By conducting keyword research, it will facilitate the management of SEO, social media, and pay-per-click advertising.

So, keyword research is the activity of analyzing which keywords are most searched for on search engines (e.g., Google) by internet users. These keywords will then serve as references or topics for website content, so that the website ranks high in search engine results.

Benefits of Conducting Keyword Research

One of the biggest mistakes website owners make is not optimizing keywords in their website content. This is evidenced by a study by Ahfres, where 90.63% of web pages on the internet do not receive traffic from Google.

Creating website articles without including the most searched keywords is like looking for a needle in a haystack. Keyword research helps ensure that the topics you create for your website are relevant and in demand by many people.

Factors Determining the Quality of Keyword Research Tools

Good research must be supported by powerful tools. What determines the quality of tools for conducting keyword research?

Completeness of Generated Data

Good keyword research tools provide users with all the necessary data, such as minimum quantity, potential traffic, keyword difficulty level, and Search Engine Results Pages (SERP) analysis.

Data Source

Effective tools provide reliable, error-free data. It is important to consider the source of data in each keyword research tool.

Keyword Optimization Guide

Keyword research tools should provide suggestions or guidance to help users maximize the keywords they use. This will greatly assist users in conducting SEO analysis on their website.

Recommended Keyword Research Tools You Can Choose

Google Keyword Planner

This tool is a leader in PPC (Pay-per-click) advertising. Google's keyword research tool can be used for free.

Google Keyword Planner has two main features: searching/analyzing keywords and researching search volume and keyword estimates.

This tool also provides information on your organic strategy by showing organic website rankings or keywords.

SEMrush

It is the best keyword research tool for SEO. SEMrush provides detailed keyword data. This tool works like a SERP feature that displays snippets, reviews, site links, images, etc.

Other features available with SEMrush include traffic insights, search volume, content-driven data, and keyword gap analysis.

With its powerful features, you will need to invest a considerable amount to enjoy all of them. However, don't worry, you can still access up to 10 reports per day for free.

Ahrefs

A widely used keyword research tool. This tool can help you learn more about competitors and provide guidance on how to outperform them.

Ahrefs offers the largest SEO data statistics in the history of keyword research tools. Nearly 5 billion web pages are scanned by this tool. With its extensive repository, using Ahrefs can help you gain an unbeatable advantage.

QuestionDB

What sets this tool apart from other keyword research tools is that QuestionDB gathers popular question-based keywords not only from Google or Bing, but also from Reddit, Quora, and Stack Exchange.

By using this keyword research tool, you can use it as a brainstorming tool to optimize keyword usage beyond Google. The free trial access to this tool provides 50 analysis results per search.

MOZ

MOZ is the top keyword research tool on the market. Its pro version has helped many companies optimize their websites. The features offered can provide efficient keyword research results, link analysis, and page optimization.

One of its flagship features is Moz’s Rank Tracer, which provides a report on your website's performance in Google or other search engines. This tool offers a 30-day free trial for users who want to try it out.

Jaaxy

You simply enter a keyword, topic, or URL on Jaaxy's website, and you will immediately see a list of related keywords along with their statistics, search volume, and traffic.

What makes this keyword research tool stand out is its affiliate program feature. Jaaxy helps you find affiliate programs that your website can join.

This feature can significantly increase website traffic. You will get access to 30 searches for free and pay for subsequent usage.

KWFinder

Known as an alternative to SEMrush, this keyword research website is also quite popular. It is designed specifically to succeed in SEO campaigns with many keywords.

The standout feature of this tool is long-tail keywords, SEO metric reports, SERP analysis, and local keyword research.

An additional powerful feature of this tool is the trend feature. This feature provides data scores to determine if a keyword aligns with your target or not.

Keyword Surfer

One of the Google Chrome extension features. Its operation is quite simple; you just need to install and add this tool to your Google Chrome.

When you search for keywords in the Google search bar, you will also receive analytical data such as search volume and popularity of that data.

Through the Free AI Article Outline Generator feature, you can also see a list of keywords that you can include in your content. This feature is available for free.

BuzzSumo

This keyword research tool helps marketers who like to experiment by trying out web content with the best performance. Users of this tool typically use BuzzSumo to explore various backlink opportunities and locate high-quality content.

This application also provides features for social media analysis, content insights, and insights. Therefore, BuzzSumo can also be used to check if content can reach out to influencers and measure brand awareness.

Keywordtool.io

This tool is very useful for obtaining recommendations for long-tail keywords or long-tail keywords that are commonly searched for by audiences when typing keywords on the internet. This tool is very useful when mapping out your SEO campaign plan, and its free version is quite comprehensive.

Those are the 10 recommended keyword research tools that we can provide. There are dozens of other keyword research tools, but finding the best one for you will depend on your needs.

Make Your Website Appear on the First Page of Google

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