
Currently, digitalization is becoming more widespread and is becoming the daily consumption of audiences worldwide. In relation to this, it is not surprising that many new terms are emerging that refer to an attribute of digitalization instruments.
An example of a term that is booming due to the existence of digital instruments (websites, applications, and the like) is UI and UX. These two terms, which are abbreviations, refer to design for users. Interestingly, not everyone understands the difference between UI and UX well.
Are you one of those who are unfamiliar with the difference between these two terms? If so, then it is best to learn their respective meanings, differences in several aspects, and why both are important, without missing this article!
UI stands for user experience, or in other words, 'user interface'. Regarding its definition, UI is the graphic layout of an application or website consisting of several components including:
Aligned with the definition of user interface (UI), then who is responsible for handling user experience? Of course, UI designers. They are responsible for making decisions about the color scheme of the website or application by choosing a color scheme.
In addition, UI designers also decide on the shape of buttons that suit user preferences. Similarly, with small details such as line width and font used for text, everything is ensured and adjusted properly.
In essence, UI designers create the look and feel of the user interface by considering aesthetics and psychology. The better the design created by UI designers, the higher the level of user trust in the website or application.
UX is an abbreviation for user experience. You should know that the user experience of an application or website is determined by how they interact with both of these elements.
User experience itself varies. Some feel that their interaction with the website or application is smooth and intuitive, while others feel awkward and confused, some feel that the navigation is illogical, and so on.
Whether good or bad, user experience is determined by how easy it is to interact with the user interface elements created by UI designers. It can be said that user interface is related to user experience design.
In discussing the definition of user experience (UX), you should also understand the role of UX designers. What is the role of a user experience designer?
The role of UX designers is to pay attention to the user interface of the website or application. In short, if UI designers are responsible for deciding the 'appearance' of the user interface, UX designers determine its 'operation'.
Both designers determine how the interface structure and functionality work. The settings and relationships are carefully considered, as well as how the interface works.
The better the interface works, the more positive the experience felt by users. Conversely, the worse the interface works, the more negative the experience felt by users.
Although they synergize with each other, UI and UX have differences. Starting from goals, design processes, and other aspects. Want to know what they are? Better check the points and explanations below!
As discussed in the UI and UX definition section, it can be understood that the goals of these two designs are different. UI focuses on how a website or application has aesthetic value, while UX focuses on the user's journey.
In other words, UI aims to realize how the appearance of the application or website can be good in the eyes of users. Meanwhile, UX aims to solve user problems through a good journey on the website or application.
Because they have different goals, it can be understood that the design processes of UI and UX are not the same. Although both are initiated through research processes.
The research process for UX design is to find out how users need and like applications or websites. After research, designers create rough sketches through wireframes and prototypes.
Meanwhile, the research process for UI design is to find out how application or website elements can be effective and attractive to users. After research, designers create representations through mockups.
Another difference between UI and UX is about building components. Because UI design refers to the aesthetics of the application or website appearance, its building components are colors, images, buttons, and other visual elements.
Meanwhile, because UX design refers to user experience, its building components can be navigation, design structure, and features. Copywriting, interface, and branding are usually included as well.
UI designers need tools that are not much different from graphic designers, as their focus is on aesthetics. So, their tools are software like Adobe Illustrator, Principle, Flinto, and the like.
Meanwhile, UX designers need software to create prototype designs to easily obtain user feedback. Some of these software are InVision, Adobe XD, Figma, Sketch, and the like.
To get a good UI design, the required skills are related to design in general, such as branding design, graphic design, creative thinking, and problem-solving.
Meanwhile, to get a UX design that users like, the required skills are related to product design and user approach, such as research skills, analytical thinking, critical thinking, and the like.
So, those are the differences between UI and UX along with examples in each aspect. From here, it can be understood that both designs are interdependent and a website or application will not be good in the eyes of users if one of the designs is lacking.
You should know that good UI design is one that is consistent, responsive, clear, concise, intuitive, has appropriate color contrast, and structured information. While good UX design is easy to use and obtain, valuable, and liked.
The answer is because both designs affect user satisfaction. More specifically, UI and UX are useful for providing the substance needed or recommended by users and for increasing sales conversion and business branding.
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