Types of Google Ads that Need to be Known
Google has become the most effective advertising platform. Google can reach an unlimited target market with a high chance of getting a large number of views. Not only that, Google also makes it easier for advertisers to reach a more specific target market. This is determined by the type of ad chosen to market the product. Confused about the types of ads on Google? Don't worry, this time we will discuss the types of Google ads that need to be known.
Distinguishing Google Adsense, Google Admob, and Google Adwords
Google Adsense
Adsense is a platform created for sites that are partners of Google. Later, ads created from Adwords will appear on sites that have Adsense scripts installed. So, advertisers will pay a certain amount based on the number of clicks made. For example, if you have ever visited a website and seen the words "ads by google," it means that the ad comes from Google Adsense.
Google Admob
Have you ever seen ads that appear on smartphones? Well, those types of ads are actually called Google Admob. As the name suggests, Google Admob stands for Google Advertising on Mobile. In principle, Google inserts ads that will appear on phones through certain installed applications.
This type of ad is multiplatform. As long as it falls under the phone category, Admob can enter through certain mechanisms. So, users of Android, iOS, and Windows Phone can all see Admob ads.
Google Adwords
Next, there is Google Adwords as one of the types of Google ads that need to be known. Simply put, this type of ad is a special platform provided for advertisers. If you have ever searched and seen results with the words "ad" or "advertisement" accompanying them, it means that it is a Google Adwords ad.
This type of ad has the potential to be seen by many people with a more specific target audience. First, the ad will be prioritized by Google even if it lacks SEO aspects. Second, the audience determines the keywords, increasing the chances of them visiting the website.
Types of Google Ads
1. Search Ads
This type of ad appears when the audience types in specific keywords in the search bar. These ads appear as titles and mostly appear on the first page of Google. This type of ad is suitable for those who want to increase website traffic or sales through the website.
2. Image Ads
These ads rely on visual images placed within website pages. Image ads are commonly found on pirated movie websites, news portals, or other websites with high traffic.
Image ads or display ads are believed to increase brand awareness of a product. Consumer characters are more attracted to visual displays than text-based advertising. Therefore, many businesses use this type of ad for advertising.
3. App Ads
This type of ad targets mobile phone users or users from various platforms. Some apps offer free installations with certain requirements. One of them is using the app while displaying ads. So, if you use a free app and find ads in it, that is what is called app ads.
Read Also: Benefits of Using Paid Ads
4. Video Ads
Another type of Google ad to know is video ads. As the name suggests, this type of ad is packaged in video form. Most video ads appear on streaming platforms like YouTube. So, when you watch a video on YouTube and see an ad, that is called a video ad. Some videos can be skipped, while others cannot. In this case, advertisers can choose the option according to their needs.
Video ads are quite effective in increasing brand awareness. Advertisers are given the freedom to pour their creativity into a video ad. The more creative the video ad is, the greater the chance of attracting an audience. Therefore, the development of this type of ad tends to be more serious than other types of ads.
5. Shopping Ads
Shopping ads provide various information about products, images, prices, and links to get the products. With detailed information, this ad can help the audience get the desired product. Specifically, this ad is suitable for businesses that want to increase their sales.
That's an explanation of the types of Google ads that need to be known. If you want to optimize Google ads for business needs, you can contact WEBARQ. WEBARQ is a trusted digital marketing and advertising solution in Indonesia. For over 10 years, with more than 100 experienced experts ready to provide solutions for your digital marketing needs.
Read Also: Understanding Paid Ads Marketing
