Understand the 6 Factors that Affect Website Ranking on Google

Website is one of the effective means used for online promotion for various business sectors. Therefore, its presence is now very important in supporting the development of a business or enterprise. If you have or are managing a website for business needs, the desire to be at the top ranking of Google search engine is certainly very high. However, what factors influence website ranking on Google?

It is undeniable that many people are starting to look for ways to get the first rank on Google search engine. This is done to increase website traffic and attract the attention of many people. If a website successfully occupies the first page of Google, the likelihood of people reaching it will be much higher. To achieve this goal, several supporting factors are needed for Google to feature your content on the first page. 

So what are all the factors needed? Check out the discussion below.

Backlink / Link Building

Backlinks can certainly be one of the most important factors to influence your website ranking. However, not all backlinks will make a website rank at the top on Google search engine. Only a few high-quality backlinks can affect the ranking of the site. 

Basically, backlinks must contain two related elements, namely relevance and the popularity level of the site. For example, if you have a website that contains food reviews, then you should attract backlinks with the same discussion. The more relevant backlinks used will certainly add value to the website you manage. 

Quality Content

Another factor that influences website ranking on Google is content. To create good quality content, you must start by researching keywords. This will help you develop SEO and open up great opportunities to be at the top of Google rankings. However, quality content remains a top priority so that visitors feel comfortable reading the information presented. 

When creating content, don't just focus on keywords, but also answer what users are looking for. Therefore, make sure you create quality content with detailed explanations to attract visitors' attention. 

Website Speed

Website speed is also one of the factors that will affect the ranking on Google search engine. If a website is faster, people will like it. Conversely, if a website is very slow, visitors are likely to leave and start looking for sites with better performance. 

Such conditions will immediately increase the bounce rate percentage on the site. However, a high bounce rate can reduce the performance of a website. Therefore, make sure you always check the speed of the website you manage with various tools such as WebPageTest, GTmetrix, and many more. 

Mobile-Friendly Design

Over time, many people are now starting to access various types of information through their smartphones. Therefore, make sure your website is user-friendly even when using a smartphone so that it can be opened quickly and comfortably when read. Currently, you can use Google's launched technology, AMP (Accelerated Mobile Pages), to get a mobile-friendly web design.

User Experience

Another factor is user experience when visiting your website. By building a quality website, it will certainly provide many benefits to users, rather than making them confused. Pop-up ads are one of the things that can disturb users and usually not preferred by Google. So make sure you create a responsive and simple website design to make users feel comfortable.

Domain Age

Almost 60% of websites that successfully occupy the top 10 rankings on Google search engine are over 3 years old. In addition, websites that are less than a year old rarely appear on the first page. Although the age of your website domain is not long, it is still advisable to optimize it well because there is a possibility that the site can outperform competitors. 

Those are the various factors that influence website ranking on Google. Of course, you must manage a website to the maximum to get the first rank on that search engine. Moreover, the website you manage is for business needs. 

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