How to Use Instagram Ads for Beginners

Instagram is no longer just a social media for existence. This platform has transformed into a marketing tool that can fulfill all kinds of business needs. There is a feature called Instagram ads to help business owners run their businesses. This feature feels very effective and can increase sales targets. For those of you who want to try but are still confused, there is no need to worry. This time we will explain how to use Instagram ads for beginners.

Reasons to Use Instagram Ads

Basically, Instagram ads are created to increase brand exposure and website traffic. This platform becomes an advertising medium using a paid system. The goal is quite clear, which is to help brands enter a wider target market.

Instagram ads should be considered as an advertising medium for your business. Why is that? In terms of users, Instagram is one of the social media platforms with the highest number of users today. Napoleon Cat reported that as of October 2021, there are more than 90 million Instagram users in Indonesia. This number continues to grow with an average user age of 18-34 years.

If you pay attention, that age range is considered mature and already adult. The majority of people in that age group are already working or have their own income. This means there is a greater potential for sales by marketing on the Instagram platform. Therefore, besides reaching a wider target market, the opportunity to make sales is very wide open.

Guide on How to Create Ads on Instagram Ads

1. Set Up a Business Account in Settings

The concept of Instagram ads is actually similar to Facebook ads. You will create ads on the platform to be seen by other users. However, before you can create ads, make sure to change your account settings to a business account. Some steps to take include:

•    Log in using a registered Instagram account
•    Go to the settings page
•    Set the business category
•    Fill in business contact and location information
•    Connect to Facebook Page (optional)
•    Complete profile data

2. Determine the Type of Content

The second step for beginners in using Instagram ads is to determine the type of content being sold. This content will appear on the feed page and be seen by many other Instagram users. So, make sure that the advertised content is visually appealing and of good quality.

Although it focuses more on images, advertising on Instagram still requires copywriting skills. This skill is needed to attract customers' attention to view the products offered. Then, if the product is ready to be advertised, just press the promote button at the bottom.

3. Set Ad Objectives

Thirdly, determine the advertising objectives to be promoted on the Instagram platform. You will be given 3 options to lead consumers to the desired product. First, go to the profile page, second go to the website, third go to the storefront. Set it according to the needs that are suitable for your target market.

4. Determine Target Audience

Fourth, you can start determining the target audience. Instagram provides options automatically or manually set to market ads. If you choose the first option, the ad will target similar audiences to your followers. While setting it manually, you have to determine the target audience such as age, gender, interests, location, and others. If you choose the second way, make sure you have done research beforehand for optimal results.

5. Set Ad Budget

The next step for beginners in using Instagram ads is to determine the budget for the ad. There are options ranging from 10,000 to 10,000,000 per day. Adjust the ad budget to your business's financial capabilities. In addition to setting the budget, you will also be asked to determine the duration of the ad. For example, decide how long the ad will run, whether 1 day or 30 days.  

6. Pay and Start Advertising

After going through the above 5 steps, just run the ad on Instagram. However, before that, you will be asked to choose a payment method for the ad placement fee. There are two options offered, through credit cards and debit cards. Once you have paid, the ad will be displayed and you can monitor its progress.

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That's the explanation on how to use Instagram ads for beginners, hopefully informative.

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