What is Google Trends and How to Use It
Google Trends is something that is not unfamiliar to those who are involved in digital marketing or digital marketing on a daily basis. Because, with this Google product, they can find out what is currently being searched for by the public or target market.
Now, are you a beginner digital marketer? If so, do you already know the ins and outs of this Google product and how to use it? If not, then the best advice is not to miss the discussion in this article!
What is Google Trends?
Google Trends is a Google product or service that provides data on trends and popularity graphs that are happening in the Google search engine. Existing and continuously evolving since 2006, this product is also commonly categorized as a variety of SEO tools.
Why is that? Because, this Google product or service is able to display current topics and can be used to research keywords and phrases. Certainly, the target digital marketer can be helped to be fulfilled with the existence of this Google product.
The latest version of Google Trends was released 4 years ago or in 2018. Its features are getting better, starting from displaying hot topics, finding popular keywords, comparing the performance between keywords, to its easy-to-understand UI/UX.
Due to the increasing demand for digital marketing, it is not surprising that this Google product has many competitors. For example, Semrush, Similarweb, Ahrefs, Act-On, SE Ranking, Moz Pro, Serpstat, SpyFu, and many more.
If you are interested in learning about this Google product or service, then what you can do is to explore and try out its features. It is also recommended to study the lessons provided by Google.
Uses of Google Trends
As mentioned earlier, this Google product or service is useful for helping digital marketers. Now, for more details about the uses or functions of this Google product, follow the points and explanations below:
Discovering Popular Topics or Trends in a Certain Period
This Google product or service is able to collect and display a number of keywords that are frequently searched by internet users when browsing the Google search engine within a certain period from daily to yearly.
You can find trending keywords today, yesterday, last week, last month, and even last year. In addition, every year, Google summarizes a number of popular keywords through 'Year in Search'.
So, besides being useful for helping digital marketers find popular keywords in real time, the presence of Google Trends also facilitates personal matters. For example, wanting to reminisce about what was trending in past years.
Understanding the Audience
Users can use this Google product or service to better understand the audience, especially the target market of a business. For example, if you have a boarding house business, you can easily find out what kind of boarding house is most searched for.
To facilitate understanding, know for example that during October 2022, there are 2 'highest keywords about boarding houses' that are most searched for, namely 'outdoor bathroom boarding house' and 'indoor bathroom boarding house'.
It turns out that from looking at the graph and the average, 'indoor bathroom boarding house' is the keyword with the highest interest. From here, you can understand that the boarding house they are looking for is an indoor bathroom boarding house.
Keyword Research
Currently, the majority of digital marketers rely on content in blogs to carry out marketing in a soft-selling or hard-selling manner. Well, in that content there are keyword contents that can be obtained through this Google product.
Analyzing Trends
In addition to finding trends, this Google product or service is able to help you analyze trends through graphs that rise and fall over a certain period of time. For example, trends that last only for days or months.
Local Market Research
Each location has varied interests and markets. For example, in recent times pottery art is experiencing an increase compared to previous years.
However, upon closer observation, the trend is only popular in certain provinces, such as West Java. So, that is the usefulness of this Google product as local market research, whether there is interest in something specific or not.
Comparing Popularity
In some cases, a business must make decisions regarding several products. For example, if you have a business of buying and selling gadgets and phones. You can use this Google product to research the popularity of a brand and series of gadgets.
Update Trending Topics
As the name suggests, this Google product or service has a 'Trending Searches' feature. By utilizing this trending topic, you can increase your chances.
For example, if you have a business in journalism, especially a news portal, then you can write news that is currently viral so that the articles and topics presented are always up to date or still hot.
How to Use Google Trends for Business
You can use this tool for business easily and instantly. The ways to do this are by opening the Google product or service page and comparing keywords with each other. Here are the details:
Open the Web Page and Login
The first way to use this Google product for business is by opening its website. Make sure to log in with your Gmail account, whether it's a personal or business account.
After opening the website, the next step is to change the country settings in the top right corner. If your business is located in Indonesia, then select that country.
Search and Find Keywords to be Used in Research
The second way to use this Google product for business is by searching for relevant keywords to a product or service of your business. It can also be about other related things that are still correlated and will be researched.
For example, if you plan to do business with fashion products like sweaters, simply type those keywords in the 'Enter a search term or topic' column, then press enter.
Analyze the Presented Graph
The third way to use this Google product for business is by analyzing the presented or displayed graph. In this step, you can check and analyze specific keywords, for example 'knitted sweater', and others.
The graph display can show the increase and decrease that occur for the keywords you are checking. This feature is useful for estimating the keywords that will be used - whether they have a high or low chance of being used.
Analyze the Interest of Each Location
The fourth way to use this Google product for business is to analyze the interest of each location, especially regions. There are 'Subregion' (province) and 'City' features that you can choose to find out the interest of each community.
Compare Keywords
The last way to use this Google product for business is to compare one keyword with another keyword through the 'Compare +' feature. This feature can present several keyword graphs at once for research.
Grow Your Business with WEBARQ
So, that's the discussion about Google Trends from understanding to how to use it for optimal digital marketing business. Want your business to grow? Then trust the best digital agency in Indonesia, WEBARQ!
