3 Types of Link Building That SEO Practitioners Must Understand

As part of website SEO, link building does play a vital role in the performance of a website. However, it is important to underline that quality links are far better than quantity. So, after understanding what link building is and its benefits, it's good for you to know the types of links that can be applied. This is considered important to generate quality backlinks.

3 Types of Link Building You Should Know First

1. Outreach Link Building

New or less-known websites can use this type of link building. This type requires you to find websites that you target as link placement locations. You can get links from websites such as forum sites, website directories, and blogs that can be collaborated with for backlink placement.

In general, this type of link building is best used on target sites that are relevant to your website. Often, this link building takes the form of articles containing destination links.

2. Natural Link Building

Natural link building is often considered easier and better because of its more flexible nature. This type of link building is different from outreach. This type will require others to include links from your articles or content. Usually, the links mentioned can be considered as sources of information or content sources written.

Many also use this type as creators of statistics or infographics for a site. Even interviews or information related to your website can be an interesting backlink. It can be said that this type is a link created voluntarily by a website that then directs readers to the page you run.

But it should be noted that you must also be able to create a quality website. Make people fall in love with the content on your website, so that others will voluntarily include your site as a source of links.

3. Misleading Link Building

Many people misunderstand what link building is, then create misleading links. It is called misleading because the goal is irrelevant and only aims to attract traffic. These links are often found in the form of spam comments on blog sites or forum threads to paid backlinks. Avoid this, as it has the potential to receive penalties and website removal.

Basically, link building is used to help improve SEO on the website used. The more attractive the source of the backlink and the more quantity, the higher the traffic obtained. However, it is better to use only natural and outreach link building types, as they are positive and in line with the SEO guidelines recommended by Google.